TAKEOVER
72 pages
8.5 x 11”
Punk cannot be defined as just one thing, as it evolves with society. This hypothetical redesign of The Big Takeover magazine aims to inspire and connect readers through the discovery and appreciation of underground music across genres and cultures.
Original design vs hypothetical redesign
Front and back cover—back cover imagery was created using Gelli Plate printing with a laser print of photography featured inside.
I envision a new era of punk that transcends generations, celebrating raw authenticity and passion. This issue combines artists and imagery from both the current music subcultures and the original punk era.
My goal for the design was to fuse traditional punk aesthetics with contemporary styles, utilizing both analog and digital techniques.
I printed out my spreads and traced over the type with various pens and markers. By underlining and circling certain text, I both highlight important quotes and invite the reader to mark it up as well.
I also cut out photos and scanned them into my magazine to add to the DIY feel. These juxtapose more refined typesetting, drawing inspiration from magazines such as Raygun and Slash.
Through working on this project, I was able to fully immerse myself in the culture. I scoured college radio playlists, watched documentaries, and went to concerts, discovering so many new artists whom I love and featured in the magazine.
My favorite documentary from my research is The Decline of Western Civilization. It was from this that I discovered X, which is now my favorite band
I translated my spreads into a larger format with this poster series which uses the same traced typography and cut-out image treatment.
Xerox inspired flyers for a launch party and print workshop. I wanted readers to be able to get their hands dirty with the magazine as well. This event would be hosted at a historically punk non-profit arts organization that was started out of a squat in the 80s.
Guitar picks, stickers, and stencils for fans to paint TAKEOVER on whatever they want—clothing, walls, notebooks, etc.
Process of tracing typography with various markers on vellum paper and of cutting out imagery