Cinespia
Hypothetical identity design for Los Angeles outdoor screening event, Cinespia, inspired by cult classic films and vintage cinema ephemera.
As both a cinephile and avid Cinespia attendee, this project has been a playground for me to combine the language of film with my design knowledge, experimenting with new techniques to imagine a new identity for an event which holds many fond memories.
The logo is inspired by the loose translation of Cinespia to “cinema spy,” while capturing the campy personality of the event.
The logo can interact with the audience and develop a personality of its own.
Through my research on cinema iconography, I noticed a pattern of circles: spotlights, zoetrope, slide projector, film reels, etc. These posters adapt this visual language. I also created custom type from the marquee grid of a theatre used by Cinespia.
I also used the marquee grid as a system to organize content.
Brochure schedule that folds out to an 11x17” poster. I used the eye logo to signify each month on the calendar, looking at one another. The poster plays with aspect ratios using stills from each film.
Before each screening, Cinespia projects movie posters onto the screen to build aniticipation. I was inspired by this to create a movie poster brush coded in p5.js. This can be used as an interactive element on the website as well as be projected.
Reimagined website design for Cinespia using interactive brand elements.
Instagram feed and sponsored stories using visual language from poster designs. Using emojis for each movie in the highlights emphasizes the youthful, ironic voice of Cinespia.
Teen Apocalypse Night
@ Cinespia
I chose to highlight the screening of Gregg Araki’s Teen Apocalypse Trilogy for Cinespia. These 3 films were all filmed in Los Angeles (one even shows Hollywood Forever Cemetery)! With the release of his 4k restorations, I thought it would be a great opportunity to have him as a guest.
For this poster series, I wanted to focus on the language from the films. Before the restorations, many people could only watch the films via a recording of a VHS on someone’s TV. So, I drew inspiration from the effect of CRT screens to modify the typography.
As an avid fan of these films, I wanted to design a book filled with the script of my favorite one, "Nowhere." Staying true to the eccentric language of the original script, I exaggerated the typesetting while also referencing the staggered alignment of my posters. The book is complete with a silver cross bookmark just like the necklace worn by the character Montgomery.
Website design for Gregg Araki screening event using the same CRT-inspired customized typography. I also created an “Arakiverse” page in which viewers can immerse themselves in the universe of Araki’s flimography and learn more about the director.
Initial logo iterations and moodboards of vintage film ephemera, title sequences, movie posters, and stills